The selection of social media as a promotional media is to make it easier for the public to know
all forms of social inclusion-based library services and facilities. This research aims to describe
the effectiveness of social inclusion-based library promotion through social media. This research
uses a quantitative approach.The variable in this study was a single variable the effectiveness of the promotion of social inclusion libraries through social media. Instruments inresearch use AISAS theory, namely attention, interest, search, action, and share. The sampling technique in this study is random sampling.The data collection techniques in this study used questionnaires and observations. Calculation of validity and reliability of data using SPSS application version 23.0 for windows.The results showed that the effectiveness of social inclusion-based library promotion through social media showed a percentage of 72.2% (effective).With a result on each attention indicator of 81.25% (highly effective); 77% interest (effective); search 71.75% (effective); 82% of actions (very effective); and share 74% (effective).
The development of information technology is moving very fast in this digital era. A lot of information can be obtained very easily because now we live in the era of digital information (Quan et al., 2021). This information age is a window to the world marked by global competition to master as much information as possible (Lor et al., 2021). In this context, the culture of reading fondness is indeed something that must be done from an early age because it greatly affects various aspects (Towne et al.,2021).Nowadays the need for information is quite high and humans demand the latest information all the time (Asari et al., 2021). In the digital era, we can get information quickly with the help of the internet network (Ughetto et al., 2020). The advantage of the internet is that information can be obtained quickly without time and place restrictions. Users can access information in many media such as laptops, computers, and other electronic
devices (Ansong & Boateng, 2019).
Link:
https://www.proquest.com/openview/c27a62ca91d8db133b9de4c5e9238ed6/1?pq-origsite=gscholar&cbl=54903